Top 5 Virtual Fitness Programs on iOS in Sweden Q4 2022

Throughout the fourth quarter of 2022, the top virtual fitness programs on the iOS platform in Sweden demonstrated notable trends in weekly revenue, downloads, and active users. Here’s a closer look at the performance of these leading apps.

Strava: Run, Bike, Hike saw a gradual decline in weekly revenue from $22.9K at the end of September to around $11.7K by mid-December, before a spike to $16K in the last week of December. Weekly downloads fluctuated between 1K and 400, ending the quarter with a slight increase to 746. Active users also showed a downward trend from 19K at the start of the quarter, dipping to 14.9K in mid-December, then rising back to 19.2K in the final week.

Fitbit: Health & Fitness displayed a dynamic revenue pattern, starting at $13K, dropping to $8.9K in early December, and peaking at $15K in the last week. Downloads were relatively stable around 500, with a notable surge to 2.1K in the week of December 19. Active users hovered around 10K, ending the quarter at 10.8K.

Zwift: Ride and Run maintained consistent weekly revenue, ranging from $7.3K to $9.6K, with a peak in the week of November 28. Downloads were modest but steady, ranging from 95 to 248, with active users growing from 662 to 1.07K by the end of the quarter.

StrengthLog – Workout Tracker experienced steady revenue, starting at $6.9K, dipping to $5K in mid-November, and recovering to $6.2K by the end of December. Downloads were stable around 800, with a peak of 1K in the week of November 28.

Geocaching® showed significant fluctuations in revenue, starting at $3.3K, peaking at $8.4K in mid-December, and ending at $6.9K. Downloads varied, with a high of 735 in late September and a low of 102 in mid-December. Active users decreased from 2.1K to 1.2K over the quarter.

These insights are based on data from Sensor Tower. For more detailed analytics, visit Sensor Tower’s website.